Hazelnut spread nutella was first imported from italy into the united states more than 25 years ago by ferrero usa, inc. Nutella's popularity has grown steadily over the years and is the number one selling brand name hazelnuts. In united states. Nutella is an example of a tasty yet balanced breakfast: a glass of skim milk, orange juice, and nutella hazelnut spread on whole wheat bread. Ideal for any type of bread or just on its own, the unique flavor of nutella hazelnut spread continues to come from the combination of roasted hazelnuts, skim milk, and a hint of cocoa.